Portfolio
Copywriting
Microsoft Partner Marketing as a Service
As a Senior Copywriter for the Microsoft PMaaS program at Indigo Slate, I wrote digital marketing copy, including emails, social media, Google ads, and landing pages, for tech companies across the globe. Here is a sample of that work.
Normandeau Associates
When this environmental consulting firm needed a refresh of its extensive website, I worked with MAYO Web Designs as a copywriter on all content.
Bristol, NH Economic Development
As the content marketing advisor, I wrote all website copy, including news updates and blog posts, for this small lakeside town’s Economic Development Committee.
E-books and
long form
Arctiq
North American IT and security provider
E-book lead gen campaign
This innovative tech firm wanted to generate new business for its cybersecurity services. Looking to move away from the cliched “it’s not a matter of if, but when” messaging, the Indigo Slate PMaaS team presented a succinct overview of today’s security landscape and emphasized the tangible benefits of a comprehensive security approach.
Palo Alto Unit 42 Cloud Threat Report, Volume 7:
Navigating the Expanding Attack Surface
Copywriting and editing
Unit 42’s annual Cloud Threat Reports lead the industry in expertise and insights. For this project, I worked with the Centerline Communications team to create a cohesive message. I also edited copy from Unit 42 team members and wove their reports and data into a cohesive narrative, filling in where additional copywriting was needed—all on a tight deadline.
Blogs and SEO
IBM Blog
Between 2021 and 2023, I worked with Centerline Communications and IBM to draft SEO-focused blog content that would serve as a kind of tech encyclopedia for executive leadership. You can find these posts at the top of Google rankings for their topics. Here are a few of the more than 50 posts I wrote:
What is endpoint detection and response (EDR)?
Kubernetes vs. Docker: Why Not Both?
Observability vs. monitoring: What’s the difference? (Ghost written for IBM leadership)
FISCAL community banking software
This financial sector SaaS needed to raise awareness of its unique mid-market lending software. Working closely with company leadership and the account team at Conveyor Marketing Group, I drafted highly-focused blog posts targeted at commercial lending decision makers. As a result, FISCAL achieved top 10 Google rankings for a number of key commercial lending spreading and tracking keywords.
New Hampshire Legal Assistance Fair Housing Project
For this project I dove into the world of civil rights law, creating content aimed at raising awareness of housing discrimination and providing information on New Hampshire housing discrimination policy and law.
Lacerta
I wrote numerous blog posts for this plastic food packaging manufacturer as part of their SEO-focused content marketing campaign highlighting the company’s move toward sustainability and other food packaging innovations.